Seth Godin, marketer extraordinaire, posted something on his blog today that we found interesting: How can dentists stay in consumers’ minds even when those consumers don’t have a toothache? In other words, how do you “build engagement among members of the population that aren’t in pain . . . so that when my toothache shows up you’re the obvious choice?”

This, of course, is a challenge faced by many of your brands and services (sorry, dentists – you’re not the only ones): staying on consumers’ minds even when they don’t need you. And to solve this dilemma, forward-thinking brands are turning to innovative and interruptive forms of marketing. Like the groundbreaking interactive window display from Scion shown in the video below. Interruption creates impact, impact encourages experience, experience leads to engagement, engagement encourages brand loyalty. 

Is your brand engaging consumers through unique branded experiences?