Author Archives: Bluedog

Experience = Engagement = Loyalty

August 1, 2008 – 10:21 am

Seth Godin, marketer extraordinaire, posted something on his blog today that we found interesting: How can dentists stay in consumers’ minds even when those consumers don’t have a toothache? In other words, how do you “build engagement among members of the population that aren’t in pain . . . so that when my toothache shows [...]

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Co-Create Sustainably

July 8, 2008 – 9:37 am

 
We saw this Flor™ display at Cooler Planet, one of our favorite eco-friendly boutiques in Chicago. Flor™ offers consumers a line of modular carpet tiles available in a wide variety of colors, patterns and textures, empowering consumers to have creative control over the largest canvas in their homes: the floor.
And while Flor™ is dedicated to [...]

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Co-Create Sensually

July 8, 2008 – 9:27 am

                                
We’ve been talking about the notion of Co-Creation – inviting consumers to actively participate in your brand experience – for several years now, ever since we saw it starting to build steam on our early Global Safari trips. But far [...]

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