Innovation Pipeline Smartwater Alkaline The Coca-Cola Company

Smartwater Alkaline

Platform activation and mining

Pipeline development

Global Safari™

Workshop strategy

Concepting

Naming

Innovation Pipeline Extra Refreshers Mars Wrigley Confectionery

Extra Refreshers

White space opportunity identification

Unlocking the insight

Prototyping of product and positioning

Product pipeline strategy

Beech-Nut Crispin