Global Brand Redesign Scotch-Brite 3M


The Ask: Pull an Iconic Brand Forward through a Relevant, Consumer Insight.

From a place of technically driven innovation

Scotch-Brite Logo Before Redesign

To understanding the consumer need: achieving my own personal clean is a catalyst for life’s moments to happen

Scotch-Brite Logo After Redesign

The brand pays off the consumer need through a warm glow which emanates from the letter-forms, the circle acts as a signal of comfort to embrace and contain the letter-forms.

Crispin Beech-Nut