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Bluedog is a strategy and innovation consultancy. We create clarity so you can act with conviction.

We partner with organizations to define and deliver a clear path to growth. Bring us your toughest problems. Together, we’ll shape the solutions to realize your ambition.

Our Practice Areas

Bluedog's Insights Studio designs bespoke learning plans that uncover breakthrough knowledge that lead to lasting growth. From a curated roster of over 250 vetted learning platforms, research technologies and methodologies, we custom-design your learning plan to match your unique business challenge.
The difference between knowing the path and walking the path is seeing the path. We help leaders align by showing a picture of what strategy looks like when it's made real.
Ideas are easy. Uncovering ideas that sit at the intersection of human experience, market evolution, and commercial feasibility – that’s where scale lives. That's how we do innovation.
We start with why a brand needs to exist and how it needs to behave. From developing a communication hierarchy to flawlessly executing the architecture, we help brands build for purpose and performance.
We use design to define how a brand performs — decoding how it must connect and convert throughout the journey — so it can build equity and scale with consistency across platforms and experiences.

Case Studies

PORTFOLIO STRATEGY

When Mars needed to unlock efficient brand investment across their iconic Chocolate portfolio, Bluedog helped them define the strategic role and growth lever priorities for each brand to streamline decision-making and keep each brand's activities distinct in market.

INNOVATION PIPELINE

When Biofreeze needed to create a multi-year innovation pipeline built around their unique formula and product experience, Bluedog helped them innovate with intention to attract new brand users, get chosen in new occasions and topple consumer barriers to embracing topical pain relief.

POSITIONING & MESSAGING STRATEGY

When TikTok needed to supercharge the launch of Effect House, their amazing suite of AR design tools, Bluedog developed the positioning and messaging strategy to help them stand out from the pack and attract a community of talented designers to open an endless universe of creativity.

VISUAL IDENTITY & PORTFOLIO STRATEGY

When P&G needed to create distinction and visual consistency across their commercial-grade portfolio, Bluedog worked with them to architect a visual identity and portfolio strategy for a cohesive and powerfully unified line of products that could deliver consumer recognition and build equity at every touchpoint.

PROMOTIONAL STRATEGY

When Buffalo Wild Wings needed new ways to bring value to their customers, Bluedog helped them spice things up with a calendar of exciting, newsworthy promotions that drew in fans and went way beyond wings.

PRODUCT & SENSORY DEVELOPMENT

When Johnson's Baby sought to innovate with purpose and encourage more touch between parents and their newborns, Bluedog helped them develop Johson's CottonTouch - a sensorially unique line of bath and skincare products that bring an added element of warmth and comfort to bathtime transition moments.

PORTFOLIO ARCHITECTURE & DESIGN

When Blue Buffalo needed to modernize the look of their portfolio, Bluedog created a new architecture and design system to grab attention at shelf and deliver an intuitively shoppable portfolio that future-proofed the brand with a clear roadmap for designing new products and line extensions.

CUSTOMER JOURNEY & RETAIL EXPERIENCE

When Swade Cannabis needed to create a consistent signature experience across their dispensary locations, Bluedog helped them to identify opportunities for improvement and new ways to create a differentiated and preferred retail experience to fuel brand love and stand out in a highly regulated category.

NAMING

When Pringles needed a name for their first new product format in years, Bluedog helped them develop a brand-worthy moniker that grabbed attention and brought the fun - with Pringles Mingles!

For the latest and greatest on all things Bluedog - news, thought leadership, product launches, job openings and the occasional costume contest - be sure to follow us on LinkedIn!

At Bluedog, we believe curiosity drives progress. Point of Blue is our monthly email newsletter sharing what’s lighting us up—from bold ideas to real-world strategies to the people shaping what’s next.

We all have innate defaults when it comes to navigating complex situations and making tough decisions. Take Bluedog’s Head-Heart-Gut assessment to discover yours!

TAKE THE ASSESSMENT

"We felt like a team, one team, working together really well, not an agency trying to land something — it was a really refreshing and great way to work."

— Regional Insights Director, North America, Mars Wrigley
“They’re top notch, the entire team. They work on so many great brands with such strong experience. Give them any complicated problem, they always make it make sense!”

— Head of Consumer Connections, Mark Anthony Brands
“Now I know now why you guys are different. We're not talking about what we're going to make. We're talking about who we're going to be."

— SVP Innovation, Sargento Foods
“We are thrilled with [the work]! I appreciate how you leaned into really understanding our category and the fact that we have such actionable and strategic recommendations coming out is a credit to your creativity and ability to lean into any strategic problem.”

— VP Growth, Tsunami Express Carwash
"Bluedog has always shown up for me in exactly the way that was needed for the context - always different - and never letting me down."

— VP, R&D, PepsiCo
"[Bluedog's] solutions brought consistency and operational excellence to our customer experience in each store. Our sales have been steadily increasing and we continue to benefit over a year later. We were just voted Best Cannabis Company in Missouri by our peers and Bluedog helped us attain that recognition."

— Partner, BeLeaf Medical Cannabis
"Designing organizational change is a complex challenge and having support of the caliber provided by the BD team is invaluable… I always look forward to our ongoing collaboration."

— Global Head of Brand Experience & Design, Reckitt
"In my whole career [at P&G], I've never seen a change this big that was so well received by the organization. It's a testament to how good the work is."

— Sr Brand Manager, P&G

Contact Us

hello@bluedogdesign.com
(312) 243-1101

403 N Carpenter Street
Chicago, IL 60642

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Our Practice Areas

Insight

Strategy

Innovation

Brand

Design

"We felt like a team, one team, working together really well, not an agency trying to land something — it was a really refreshing and great way to work."

“They’re top notch, the entire team. They work on so many great brands with such strong experience. Give them any complicated problem, they always make it make sense!”

“Now I know now why you guys are different. We're not talking about what we're going to make. We're talking about who we're going to be."

“We are thrilled with [the work]! I appreciate how you leaned into really understanding our category and the fact that we have such actionable and strategic recommendations coming out is a credit to your creativity and ability to lean into any strategic problem.”

"Bluedog has always shown up for me in exactly the way that was needed for the context - always different - and never letting me down."

"Designing organizational change is a complex challenge and having support of the caliber provided by the BD team is invaluable… I always look forward to our ongoing collaboration."

"In my whole career [at P&G], I've never seen a change this big that was so well received by the organization. It's a testament to how good the work is."

Contact Us