Impact

Our clients say that when you work with Bluedog, you get a thought partner, a provoker, and a team that delivers beyond the brief in real, actionable ways.

ORGANIC VALLEY COOPERATIVE

PURPOSE-DRIVEN GROWTH AND SUSTAINABILITY

Long-term partnership to drive brand growth from the farm to your table

  • Purpose-driven consumer relevance strategy implemented
  • Growth beyond profit realized: jobs, sustainability, and mission funding
Organic Vally

MOLSONCOORS

BRAND STRATEGY +
TURNAROUND

Repositioning to captivate an underserved cohort

  • 41% Brand growth
  • Portfolio incrementality
  • Increased brand loyalty
Crispin

NORTHSHORE UNIVERSITY HEALTHSYSTEM

ORG STRATEGY + CULTURE

Building org pride and performance with inspired strategy and revamped internal comms

  • Org value identified and adopted
  • Fresh, intentional comms to improve physician retention and patient impact
NorthShoreU

MONDELEZ INTERNATIONAL – OREO™

INNOVATION + LTO STRATEGY

Culture-forward reinvention of classic seasonal strategy

  • Incremental growth path for core brand
  • 3+ (and counting) SKUs launched
  • % Increase in Displays
Oreo

MCDONALDS

POSITIONING STRATEGY

Thinking differently about differentiation for breakfast

  • Opportunity space created and claimed
  • Strategy activated across in-store, products, and media

PERFORMANCE HEALTH

RAPID PIPELINE

Accelerated transformation of B2B brand into consumer-centric platform

  • Full pipeline in 30 days
  • 22 top performing product BASES concepts
  • On track for 2021 mass market entry

MARS WRIGLEY

CORE GROWTH

Consumer-driven partition and trade-up opportunity discovered and seized into category growth

  • Creation of #1 and #2 SKUs in category
  • $337M in RSV
  • 11% Category expansion
  • Now the highest revenue gum brand in the world

JOHNSON & JOHNSON

INSIGHTS + INNOVATIVE PRODUCT DEV

Human insights into R&D-led category disruption

  • Top-performing product line launched globally
  • Best BASES II score in J&J history

BEAM SUNTORY

INNOVATION PROCESS CREATION

Building a culture of innovation and transforming the way the ideas are generated

  • New training process — mindset, tools, & techniques
  • New curriculum launched org-wide

TALKING RAIN BEVERAGE

BRAND REDESIGN

Design expertise as explosive growth catalyst

  • Full visual rebrand developed and launched
  • 6 straight quarters of brand growth since launch

MOLSONCOORS

REPOSITIONING + OCCASION STRATEGY

Reinvigorating a dormant brand for a modern audience

  • Full brand reboot in fresh, ownable space (occasions)
  • 7pt. trend improvement in sales since refresh

COCA-COLA

GLOBAL POSITIONING

A refreshing brand play for a new era of consumer preferences

  • Breakthrough brand position and strategy implemented globally
  • 4+ new products developed
  • New functional play for Coca-Cola

CHURCH & DWIGHT

NEW PRODUCT REINVENTION

R&D bespoke research and product development in a delicate category

  • Novel research for insights in a sensitive category
  • Defined product pipeline busting barriers to great sex
  • Iterative prototyping informing in-market launch

MARS WRIGLEY

CONNECTED MARKETING + DIGITAL

Ecommerce pinpointing and activating moments of choice and strategies for interception

  • Redefined portfolio-wide comms approach with global leadership
  • Organizational adoption of Moments-based media strategy
  • Pioneered research approach
  • M&Ms digital campaign launched

GENERAL MILLS

PURPOSE-DRIVEN INNOVATION

Overhauling frozen food offerings for long-term Millennial markets

  • 3+ new product launches
  • Readied portfolio for sale for $765M
  • 8 quarters of innovation-driven growth for acquirer, B&G Foods

WE ARE AUDACIOUS™ Australis Capital Inc. (CSE: AUSA) (OTC: AUSAF)

POSITIONING STRATEGY, VISUAL IDENTITY, STORYTELLING

AU·DA·CIOUS /ôˈdāSHəs/ n. A freshly minted cannabis company forging the cannabis community of tomorrow, today.

Australis Capital Inc. (CSE: AUSA) (OTC: AUSAF)

CORPORATE IDENTITY, STORYTELLING

AUSA: Brand rooted in community and culture-based cannabis steps forward as a MSO (multi-state operator) and a global Sustainable Controlled Environment Agriculture Industry player

AUSA

TESTIMONIALS

The best job in the world is working with brands that matter, clients who trust us, and teams that commit to moving mountains to get there!

YOU’RE IN GOOD COMPANY

Our longtime client partners represent leading global brands, family organizations, and disruptive startups. Hear why they value us.

“They’re a thought partner, they’re a provoker, they help you see possibilities that you could not. For the teams that they work with, they bring them together…they collate them, they make them understand each others’ perspectives, and more importantly they help them understand the solution in a way that most others can’t.”

Justin Hollyn Taub, Marketing Director

Mars Wrigley

"Count on two things every time you engage a Bluedogger – your thinking will be provoked and your work will be better for it."

Ryan Fleming, Marketing Director

Morton Salt, Inc.

“Excellent job! I appreciate how this all came together in a very actionable and meaningful way. You have effectively captured the voice of our key stakeholders and laid out a plan that challenges us to bring forward our best!”

Kristen Murtos, Chief Strategy Officer

NorthShore University HealthSystem

“Once again, we asked Bluedog for the impossible. And once again, Bluedog over-delivered.”

Michelle Gansle, Insights Transformation

Mars Wrigley

“We wanted to take a moment and share some love and say THANK YOU for being an amazing partner to us. From brand essence to our recent work on the Wedge and Comms pillars, we sincerely appreciate your partnership as we work to bring the OV brand to life in meaningful and motivating ways for our consumers. We are thrilled to be on this journey with you and the entire BD team.”

Meenakshi Trehan, VP Brand Management and Innovation

Organic Valley

Tripp Hughes, Senior Director of Consumer Strategy

Organic Valley

Jaclyn Cardin, Director of Interactive Marketing

Organic Valley

"Bluedog didn't slow down our process and expertly, properly prepared the management team to message."

Kyle Hallett, Vice President Investment Banking

Morgan Stanley

“I have been hearing about these Bluedog people all around the office and sitting in the room today, I understand why!”

Jaclyn Cardin, Director of Interactive Marketing

Organic Valley